Anjuman Atash Bahram, Mumbai, with the winged Farohar symbol at the top. Courtesy: Heritage Institute
2 April 2026

The Persian-Parsi identity

Persia and India’s impact on each other go back to antiquity, but the extent of the Persian influence on the Parsi identity is more difficult to quantify. Despite their deep cultural connection, Parsis do not identify with Iran as the mother country. Reza Shah Pahlavi, impressed with their achievements in India, wanted them to return to Iran, but they could not be enticed to leave India.

Website articles  (61) Courtesy: Ruby Myers / Alchetron
19 March 2026

European Jews in Bombay’s film industry

The high point of Jewish glamour in Hindi films were led by Indian Baghdadi Jewish women – but also by German-speaking European Jewish male refugees in Bombay. Music composer-conductor-musician Walter Kaufmann, and his friend, scriptwriter Willy Haas, both German-speaking  Czech Jews, introduced a new sensibility and modern techniques into the early talkie era of Hindi cinema

Website articles  (10) Courtesy: Metro Vaartha
9 October 2025

Unseen opportunities in UK-India trade

UK Prime Minister Keir Starmer is in India Oct 8-9, to discuss geopolitics with his Indian counterpart and also to boost bilateral trade. The UK-India Comprehensive Economic and Trade Agreement (CETA) signed in July 2025 marks a milestone in the relationship. The deal, however, omits reference to the creative industries which contribute significantly to UK GDP and play a vital role in the UK-India corridor.

Most popular Indian actors worldwide Courtesy: Gateway House
1 October 2025

Indian Cinema as Economic Catalyst

As India seeks leadership in a multipolar world, cultural credibility is as vital as economic clout. Cinema gives India an edge with vivid storytelling, music, and empowering narratives, fostering understanding in a polarised world. Its popularity correlates with trade, as seen in the U.S., Russia, and Middle East. The more popular the cinema, the bigger the boost to trade.