Most popular Indian actors worldwide Courtesy: Gateway House
1 October 2025

Indian Cinema as Economic Catalyst

As India seeks leadership in a multipolar world, cultural credibility is as vital as economic clout. Cinema gives India an edge with vivid storytelling, music, and empowering narratives, fostering understanding in a polarised world. Its popularity correlates with trade, as seen in the U.S., Russia, and Middle East. The more popular the cinema, the bigger the boost to trade.

Sifra at C3S blog Courtesy: Chennai Center for China Studies
22 February 2018

Can soft diplomacy bridge the India-China divide?

On 12 February, the Chennai Centre for China Studies (C3S), the Press Institute of India and the Centre for Public Policy Research, hosted a conference on ‘Enhancing India-China People-to-People Relations’ to explore ways student exchanges, language studies, the arts, think tanks and academia might increase people-to-people interactions and circulations between the two nations