As India seeks leadership in a multipolar world, cultural credibility is as vital as economic clout. Cinema gives India an edge with vivid storytelling, music, and empowering narratives, fostering understanding in a polarised world. Its popularity correlates with trade, as seen in the U.S., Russia, and Middle East. The more popular the cinema, the bigger the boost to trade.
Karen Woodin-Rodriguez interviewed Jaime Nualart, Ambassador of Mexico to India, to discuss Indo-Mexican relations and the rapidly growing bilateral trade and investment between the two countries.
