As India seeks leadership in a multipolar world, cultural credibility is as vital as economic clout. Cinema gives India an edge with vivid storytelling, music, and empowering narratives, fostering understanding in a polarised world. Its popularity correlates with trade, as seen in the U.S., Russia, and Middle East. The more popular the cinema, the bigger the boost to trade.
Currently, it appears that the Wahabbis have the upper hand over the "Sabahis" in the middle east. But the war for the hearts and minds of a people as gifted as the Arabs, is far from over.
The last ten years had signalled the Saudi intention of building closer relations with India based on their immense crude oil resources and India’s growing market and skill sets. With a new king on the throne and the on-going turmoil in West Asia it is in New Delhi’s interest to initiate high-level visits with Riyadh as soon as possible