As India seeks leadership in a multipolar world, cultural credibility is as vital as economic clout. Cinema gives India an edge with vivid storytelling, music, and empowering narratives, fostering understanding in a polarised world. Its popularity correlates with trade, as seen in the U.S., Russia, and Middle East. The more popular the cinema, the bigger the boost to trade.

The proposed IMEC corridor connecting India to Europe through the Gulf can be transformative, helping to reduce risks to the global movement of goods and data. It’s early days yet, and there are gaps to be filled in terms of missing infrastructure and overcoming a diplomatic rift.