India’s e-commerce sector has shown resistance to the COVID-19 pandemic. This is a welcome outcome, and to ensure its success, strong regulatory policy in e-commerce is needed to ensure a level-playing field. This will benefit the customer and strengthen the Digital India and Make in India visions of the government. Can emerging markets look to India for a model e-commerce policy where the regulator has played a part, but not overregulated?
Chinese technology companies that are steadily establishing themselves in India have the potential to transform the scenario for entrepreneurs, consumers and governments even in the face of geopolitical tensions. The Indian government should view this development as an opportunity and an asset