Grishma Shah is one of the leading celebrity agents/managers in the country, with over 20 years of experience in the field. Currently working with Matrix, India's foremost artist management and branded content company, she has expertise in managing and handling talents across film, music and sports. She holds an Innovation in Marketing certification from Harvard and demonstrated proficiency in the ideation and execution of brand servicing, outdoor publicity, film marketing and intellectual properties. She now invests her time to grow one of India's leading boutique production houses, Eternal Sunshine Productions, in collaboration with Alia Bhatt.
As India seeks leadership in a multipolar world, cultural credibility is as vital as economic clout. Cinema gives India an edge with vivid storytelling, music, and empowering narratives, fostering understanding in a polarised world. Its popularity correlates with trade, as seen in the U.S., Russia, and Middle East. The more popular the cinema, the bigger the boost to trade.
