As India seeks leadership in a multipolar world, cultural credibility is as vital as economic clout. Cinema gives India an edge with vivid storytelling, music, and empowering narratives, fostering understanding in a polarised world. Its popularity correlates with trade, as seen in the U.S., Russia, and Middle East. The more popular the cinema, the bigger the boost to trade.

Under U.S. President Donald Trump’s reciprocal trade policy, the original five BRICS member countries account for the highest U.S. tariffs globally. India and Brazil are facing the highest tariffs of 50%, while China follows with a tariff of 34%, down from 145% earlier in the year. This infographic details the U.S. reciprocal tariff rates for each BRICS+ member and the sectors that are impacted.