Print This Post
12 February 2015, LiveMint

Public messaging for a new Delhi

Manjeet Kripalani, Executive Director, Gateway House has written an article on recent win of the Aam Admi Party in the Delhi state elections. This article has been republished by LiveMint

post image

When Delhi’s election results are declared on 10 February, the new administration will need to use disruptive innovation to tackle the National Capital Region’s myriad problems such as women’s safety, pollution and sanitation. A massive public messaging campaign will accelerate the process. The Aam Aadmi Party’s (AAP’s) intense grassroots engagement will make this easier to achieve than Prime Minister Narendra Modi’s lead-from-the-front campaigns such as Swacch Bharat, Clean Ganga and Digital India. But both groups will have to work together for Delhi to become a national model.

CLICK HERE TO VIEW FULL REPORT