Rama Bijapurkar

Rama Bijapurkar

Management consultant and Member, Board of Governors, IIM Ahmedabad

Rama Bijapurkar is one of India's most respected thought leaders on market strategy and India's consumer economy. She is also a keen commentator on social and cultural change in liberalising India. She has her own strategy consulting practice and works with an impressive list of Indian and global companies.  She also writes extensively in the media and is a dominant voice on issues relating to India's business, consumers and polity.

Presently, she serves on the boards of CRISIL (S&P India), Mahindra & Mahindra Financial Services; ICICI Prudential Life Insurance, Janalakshmi Financial Services and on the governing board of IIM Ahmedabad, where she is a visiting faculty. Past boards include Axis Bank, Bharat Petroleum, Infosys Ltd., Mahindra Holidays & Resorts, Titan Industries, Godrej Consumer Products Ltd. Previously, she has worked with McKinsey & Co, MARG Market Research (now AC Neilsen India), MODE Services (now TNS India) and as a full time consultant with Hindustan Unilever Ltd. (then Hindustan Lever Ltd.)

Some of her internationally acclaimed publications include: "We are like that only: Understanding the Logic of Consumer India" (Penguin India); "Winning in the Indian Market": Understanding the Transformation of Consumer India" (Wiley & Sons) and, "Customer in the boardroom? Crafting Customer-Based Business Strategy" (Sage).

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BSc (Hons) degree in Physics(Delhi University); PGDM (IIM Ahmedabad)


market strategy, India's consumer economy, polity

Last modified: July 28, 2017

Recent projects

education kiruba shankar flickr Courtesy: Kiruba Shankar/Flickr
14 August 2013 Gateway House

For a liberal India, liberate education

Education is the most in-demand commodity amongst both the rich and the poor in India. Yet, the state is unable to ride this wave to create a more liberal society. If education is the gateway to taking India’s liberal agenda forward, then educational institutions must be free to pursue their own paths