Courtesy: Prasar Bharati
News channels like China’s CCTV, Russia Today and Al-Jazeera have become definitive voices for their nations and for international views. It is the right time for Doordarshan, a late entrant to electronic media-driven influence, to showcase India’s growing global ties and the success of its democracy to the world
Courtesy: Prasar Bharati
Doordarshan, India’s national TV broadcaster, has been long known for its low production quality, and the lack of a global reach. With India’s steady rise as an economic power, there is increasing curiosity about India in the world. How can Doordarshan promote India’s interests in the global market?